Todo entra por los ojos ¿que te hace comprar un producto y otro no?

Casi todos los auriculares que la gente utilizaba antes eran negros. En 2001, Steve Jobs decidió fabricar unos blancos para venderlos junto a el iPod. Desde entonces, consiguió que, los auriculares blancos se asociaran, en exclusiva, a su empresa.

Así demostró que potenciar la imagen de una marca y captar clientes se puede hacer a través de pequeños detalles poco explotadas, en un mundo en el que el comercio electrónico comienza a alcanzar cifras que hace una década no se imaginaban. hay un elemento común que concentra en él todas las posibilidades para lograr que menos sea más: el embalaje.

Con el embalaje se transmite el valor que das al producto. Por eso un buen embalaje – mejora la satisfacción”. Estos métodos, conocidos en inglés como branding packaging experience, se ha convertido en una de las nuevas vías para fidelizar. Y no solo gracias a la cuidada presentación del paquete. También, por su gran rentabilidad a largo plazo.

Para ‘impactar’

1. La caja

El primer impacto visual debe tener el diseño de la marca del fabricante. No solo por razones de marketing: sino que lo que adquirio el cliente hace unos días por Internet provoque el primer punto positivo de la experiencia de la compra. “Los colores y su impacto visual son fundamentales. Porque generan emociones y conectan con la marca y su identidad”.

El logo de la empresa debe estar presente, ya queserá lo que representan. La sencillez debe primar ante todo.

2. Factor sorpresa

Una vez abierto el paquete, la presentación interior del producto, y su primera visualización son clave: “Ese momento es cuando conectas con el cliente y donde se materializa la compra. El packaging interno y el primer contacto visual mejora la experiencia considerablemente. Es esencial porque aumenta la fidelización del cliente”.

Todo esto puede venir acompañado por otros elementos no indispensables pero sí muy útiles en el marketing, como una tarjeta de agradecimiento por la compra. Es una manera de que el cliente vuelva a conectar con la tienda online de la empres. Hay infinidad de ejemplos: muestras gratuitas, detalles personalizados.

Repartos con protección

El embalaje no solo protege la carga, también debe ser funcional, como que el paquete facilite las devoluciones. Hay envoltorios que, te permiten reutilizarlos para la devolución del producto. Hay que intentar que el trámite sea igual de sencillo que la compra online. Un buen proceso de devolución es un factor clave para incentivar la compra”.

125 comentarios

  1. I like this site – its so usefull and helpfull.

  2. You’ve got good thing in this article.

  3. Thank you for sharing your info. I really appreciate your efforts and I am waiting for
    your further write ups thanks once again.

  4. trial .com and viagra cheapest viagra online canadian pharmacy viagra online usa http://acialaarx.com/ – what is the cost of viagra in south africa ’

  5. cialis en mexico top web source for cialis buy 10 mg cialis http://cialmenshoprx.com/ – cialis no prescription paypal ’

  6. cialis soft tabs overnight Altace is cialis a vasodilator https://impotencecdny.com/ – Doxazosin ’

  7. cialis black reviews cialisВ® buy generic cialis with paypal

  8. payday loans no phone call investing in payday loans payday loans bemidji bemidji mn

  9. https://thesiswritingtob.com/ – thesis topics in education thesis statistics help thesis proposal example phd thesis proposal

  10. https://ljcialishe.com/ – cialis drug https://cialisvja.com/ – what is the difference between cialis and viagra https://viagraonlinejc.com/ – best over the counter viagra https://viagratx.com/ – viagra vs. cialis https://buycialisxz.com/ – sanofi cialis

  11. https://thesiswritingtob.com/ – thesis guidelines what is thesis in writing thesis express buy a thesis

  12. https://kloviagrli.com/ – cialis viagra online https://vigedon.com/ – vietnamese viagra https://llecialisjaw.com/ – does cialis lose effectiveness over time https://jwcialislrt.com/ – how to buy cialis online https://jecialisbn.com/ – cialis dosages

  13. http://essaywriteris.com/ – best essay website essay writer cheap best online essay writers write my college essay

  14. https://dissertationahelp.com/ – writing dissertations best dissertation writing uk dissertation proquest dissertation search

  15. https://thesiswritingtob.com/ – thesiswritingtob.com help with writing thesis thesiswritingtob.com thesis writing help

  16. Its like you read my mind! You appear to grasp a lot about this, such as you wrote the book in it or something.
    I believe that you just could do with a few % to power the message house a bit, but
    instead of that, this is magnificent blog. A great read.

    I’ll certainly be back.

    area 52 delta 8 THC products – area 52 delta 8 THC products

    area 52 delta 8 THC products – Area 52 Delta 8 THC

    delta 8 THC area 52 – delta 8 area 52

    area 52 delta 8 THC products – buy delta 8 THC area 52

    Area 52 delta 8 carts – area 52 delta 8 THC products

  17. levitra online pharmacy levitra cost per pill at walmart price of levitra 20 mg

  18. Heya i’m for the first time here. I came across this board and I
    find It really useful & it helped me out much. I hope to give
    something back and aid others like you helped me.

    buy delta 8 THC area 52 – buy delta 8 THC area 52

    buy delta 8 THC area 52 – delta 8 THC area 52

    area 52 delta 8 THC products – delta 8 carts Area 52

    Area 52 delta 8 carts – buy delta 8 THC area 52

    delta 8 area 52 – delta 8 THC area 52

  19. Hi there, I desire to subscribe for this web site to take hottest updates, therefore where can i do it please help.

    Area 52 Delta 8 THC – Area 52 Delta 8 THC

    Area 52 Delta 8 THC – delta 8 THC for sale area 52

    buy delta 8 THC area 52 – area 52 delta 8 THC products

    delta 8 area 52 – Area 52 delta 8 carts

    Area 52 delta 8 carts – delta 8 area 52

  20. cialis canada generic https://cileve.com/ cialis great price

  21. viamedic cialis http://asciled.com/ generic cialis reviews

  22. pills like viagra https://gensitecil.com/ viagra for womens where to buy

  23. black cialis http://asciled.com/ buy cialis on line without presciption

  24. generic cialis from india safe http://cileve.com/ – cialis 36 hour viagra cialis comparison

  25. canadian pills https://canadianeve21.com/ – Micronase best price prescription drugs

  26. thuoc tadalafil 20mg https://boxtadafil.com/ – tadalafil pills online cheap tadalafil uk

  27. tadalafil 20mg + dapoxetine 60mg https://boxtadafil.com/ tadalafil mg

  28. Fantastic goods from you, man. I’ve understand your stuff previous to and you’re just too magnificent.
    I actually like what you’ve acquired here, certainly like what you’re saying and
    the way in which you say it. You make it enjoyable and you still take care of to keep it wise.
    I cant wait to read much more from you. This is actually a great website.

    delta 8 THC area 52 – delta 8 THC area 52

    delta 8 THC area 52 – Area 52 Delta 8 THC

    area 52 delta 8 THC products – Area 52 delta 8 carts

    Area 52 delta 8 carts – delta 8 THC for sale area 52

    Area 52 delta 8 carts – delta 8 THC for sale area 52

  29. Aristocort http://uspharmus.com/ – generic viagra online pharmacy canada drugs online

  30. is viagra safe for 20 year olds http://gensitecil.com/ viagra commercial 2016

  31. buy cialis in cro http://cileve.com/ – cialis cost nz cialis usa

  32. cialis 60mg http://asciled.com/ cialis australia online stores

  33. I will immediately snatch your rss as I can not to find your
    e-mail subscription link or newsletter service.
    Do you have any? Please let me realize so that I could subscribe.
    Thanks.

    Area 52 Delta 8 THC – Area 52 Delta 8 THC

    Area 52 Delta 8 THC – delta 8 THC for sale area 52

    delta 8 carts Area 52 – Area 52 Delta 8 THC

    buy delta 8 THC area 52 – delta 8 THC area 52

    Area 52 delta 8 carts – Area 52 Delta 8 THC

  34. Rumalaya https://canadianeve21.com/ legal canadian prescription drugs online

  35. where to get free samples of cialis http://asciled.com/ cialis buy without

  36. buy cialis with paypal payment https://cileve.com/ cialis overnight shipment

  37. quem tem hemorroidas pode tomar viagra http://llviagra.com/ cappra vs viagra

  38. pharmacy online australia free shipping http://pharmacylo.com/ online pharmacy busted

  39. cialis usa http://rcialisgl.com/ – viagra cialis canada generic cialis online overnight delivery

  40. how long before sex to take viagra http://loxviagra.com/ viagra foods

  41. cheap generic cialis https://cialisee.com/ buy cialis 20mg tablets

  42. buy viagra cheaply https://jokviagra.com/ – viagra uses viagra 150 mg

  43. lisinopril and viagra https://jokviagra.com/ does female viagra work

  44. generic cialis for daily use http://ucialisdas.com/ cialis canadian pharmacy

  45. viagra schweiz apotheke https://llviagra.com/ viagra for sale cyprus

  46. viagra name http://loxviagra.com/ how to get viagra without a doctor

  47. original cialis product dapoxetine http://cialisee.com/ cialis generic name

  48. online pharmacy birth control pills Voveran SR mypharmacy

  49. best non prescription online pharmacies http://xlnpharmacy.com/ prescription cost comparison

  50. side effects of viagra on men with high blood pressure https://llviagra.com/ – viagra endurece mesmo viagra rinnakkaisvalmiste

  51. genric cialis https://rcialisgl.com/ – how can i buy cialis online cialis in manitoba

  52. cialisnonprecription http://ucialisdas.com/ generic cialis australia

  53. lemonaid health viagra https://loxviagra.com/ – vietnamese viagra 5 foods viagra prices costco

  54. safe online pharmacy Cefadroxil canada discount drug

  55. 20mg cialis http://cialisee.com/ buying cialis online in australia

  56. cialis online safe http://ucialisdas.com/ canada cialis online

  57. cialis generic no prescription http://rcialisgl.com/ cheap cialis online

  58. is it bad to take viagra with high blood pressure http://llviagra.com/ – preciso receita para comprar viagra should i tell my girlfriend i take viagra

  59. do you need a prescription for viagra http://jokviagra.com/ buy generic viagra online usa

  60. cialis and pay pal https://cialisee.com/ viagra cialis levitra trial pack

  61. drugstore com online pharmacy prescription drugs https://xlnpharmacy.com/ Actos

  62. best drugstore foundation for dry skin http://xlnpharmacy.com/ mail order pharmacy india

  63. cialis withouth prescriptiong https://rcialisgl.com/ – cialis with dapoxetine cheap cialis with dapoxetine

  64. on line cialis http://ucialisdas.com/ – purchase cialis online canada buy cialis and receive in 48 hrs

  65. what is the generic form of viagra https://llviagra.com/ – uk online viagra pharmacy 2 chainz i be goin hard viagra

  66. prescription free canadian pharmacy http://pharmacylo.com/ canadian pharmacy coupon

  67. canadien pharmacy no prescription cialis https://cialisee.com/ cialis shop

  68. cialis generika china http://ucialisdas.com/ cialis black online

  69. cialis in canada fast shipping http://rcialisgl.com/ buy c5 cialis

  70. mixing viagra and cialis together http://llviagra.com/ – folosirea pastilei viagra viagra legal kaufen

  71. canada drugstore pharmacy rx http://xlnpharmacy.com/ world pharmacy india

  72. what color is viagra http://jokviagra.com/ – how long will viagra last viagra commercial actress 2015

  73. top 10 online pharmacy in india http://pharmacylo.com/ hepatitis c virus (hcv)

  74. viagra cialis trail pack http://cialisee.com/ cialis without a perscription

  75. viagra jokes http://jokviagra.com/ – mom gives son viagra is viagra safe

  76. cialis/dapoxetine with overnight ship http://rcialisgl.com/ cialis soft tabs canadian pharmacy

  77. cialis no prescription uk https://ucialisdas.com/ cialis australia

  78. oq acontece se eu tomar viagra https://llviagra.com/ – viagra prescription guidelines bull viagra serbian film

  79. viagra canada free sample http://loxviagra.com/ – snort viagra viagra meaning

  80. aetna rx pharmacy meijer pharmacy online canadian pharmacy for pets

  81. aarp approved canadian online pharmacies online medicine order discount pharmacy tech online course

  82. overseas pharmacy no prescription https://pharmacyken.com/ – xanax online pharmacy rx pharmacy coupons review

  83. online pharmacy in usa zithromax canadian pharmacy drugs coming in from canada

  84. cialis tadalafil 20mg price https://rcialisgl.com/ – cialis usa pharmacy cialis professionals

  85. generic cialis cipla https://krocialis.com/ – use paypal to buy cialis cialis sample coupon

  86. buy cialis cheapest https://cialishav.com/ – cialis 20mg mailorder abilene buy liquid cialis

  87. cialis 20mg shopping https://ckacialis.com/ – cialis paypal bezahlen cialis 40 mg

  88. canadian pharmacies that ship to us https://pharmacyken.com/ – online pharmacy delhi approved canadian online pharmacy

  89. cialis 5mg https://cialisjla.com/ – buy cialis c5 take cialis the correct way

  90. generic cialis cost https://krocialis.com/ – pay pal for cialis why cialis doesnt work

  91. how can i buy cialis online https://cialisjla.com/ – cialis using paypal in australia best prices cialis 20mg

  92. cialis without persriction https://rcialisgl.com/ – walgreens cialis prices dosage cialis

  93. cialis medicare coverage https://cialishav.com/ – cialis bula cialis in malaysia

  94. cialis express delivery australia https://ckacialis.com/ – how to get doctor to prescribe cialis dapoxetine cialis american express

  95. anyone know of a legit online pharmacy for oxycodone canadian pharmacies that don t require prescriptions azithromycin canadian pharmacy

  96. free prescription drugs for low income northwest pharmacy canada reviews pain meds online pharmacy

  97. Cialis Professional Tenoretic 100mg direct rx pharmacy

  98. list of prescription drugs reliable rx pharmacy reviews prednisone canadian pharmacy

  99. store hours for walgreens pharmacy pharmacy tech online program list of online pharmacies

  100. viagra vs cialis vs levitra cost other name for cialis cialis street value

  101. real cialis online how to make cialis at home online cialis prescription

Deja un comentario